Introduction

• Brum Property is committed to protecting and respecting the privacy of all those who use our website and our services.
• In line with the UK and EU General Data Protection Regulation (GDPR) it is important to us that our visitors and customers understand what personal data we collect or hold from you and how it will be processed.

What personal data do we collect?

Information provided by you:

• Agency Clients – when you register with Brum Property you will share the following the information:
  • Name
  • Company & Position
  • Contact numbers and email addresses
• Website Users – when you use Brum Property the only data we collect is for our Analytics (see the section below). As we share properties from other estate agencies there is also embedded content from agency websites and they may collect analytical data too (we explain this in more detail below too).
• This data is only used Brum Property and is stored on company computers and mobile phones.

Information we collect from you:

Cookies

• When you first visit our website, we will ask for your permission to use analytical tracking software to monitor your activity on our site. This helps us to better understand how our site is being accessed so that we can improve our visitor’s experience and our customer service.
• This software is provided by Google Analytics which uses cookies to track visitor usage.
• Cookies are small, harmless files saved to the user’s computer’s hard drive that track, collect and store information about the user’s interactions and usage of the website.
• There are two types of cookies. Essential and non-essential.
  • Essential cookies do not require consent as they are necessary to ensure the site’s working. For example, the shopping basket requires essential cookies so that you can choose and purchase your items.
  • Non-essential cookies refer to marketing and analytical cookies. If you grant permission, the software will save a cookie to your computer’s hard drive to track and monitor your engagement and navigation of the website each time you visit.

Google Analytics

• Google Analytics uses your IP user address and tells us about the pages you have accessed and how long you stayed on these pages. It also remembers if you return to our website.
• When you first access our site you will be asked about your preferences and will be able to decline the marketing/analytical cookies.
• If you do not grant permission, we do not receive this information.
• If you wish to block the use of cookies on your hard drive at a later date, you can select ‘cookie settings’ under the privacy settings in your browser options and add our domain name (Brum-Property.com) to the list of websites you deny access.
• Google Analytics provides information to us in an anonymised format (general summary rather than individualised) and this information is stored on the respective platforms.
• Google take your privacy very seriously. For further information, please visit http://www.google.com/privacy.html
• Essential cookies cannot be disabled as they are crucial to the site working correctly and allowing you to browse and purchase.

Embedded content from other websites

Our site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Suppliers

• To pay our suppliers, we collect and retain our supplier’s bank details. They are stored on the company computers.

Why do we hold your data?

• We only hold personal data that we need to:
  • To fulfil our contractual obligations with our clients to market your properties
  • To help us monitor how our website and make improvements where necessary
• The data from Google Analytics help us to develop and improve our customer experience. If you choose to, you will have also consented to us receiving this data with the cookie consent policy..
• All data we hold is given with consent or in order for us to fulfil our contract with you.

Sharing your information

• The only other time would be if we were required to do so for legal reasons (or for reasons of Vital Interests/Safeguarding),

Data Retention

• We hold this information for 7 years for accounting purposes.
• If you have enquired to us by email, your details will remain in our email system.

Information Security

• We take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of our website users and the personal information that we hold. Our website complies with all UK national laws and requirements for user privacy and uses a Secure Socket Layer (SSL) certificate.
• We have checked to the best of our knowledge that our website and hosting company have taken all steps possible to protect our site and data. The personal information you provide us with and we collect is stored on our shared hosting.
• To further protect the data and sensitive data we use virus software on our laptop, password protection, and we keep records and our laptop in a secure space ( i.e. a locked room).
• While we do take all applicable technical and organisational measures to safeguard your data, it is impossible for us to secure the whole internet entirely. As a user, it is your responsibility to acknowledge this and to understand that the personal details you give to us by your own choice across the internet are transferred at your own risk.

Social Media Platforms

• Our social media engagement is subject to the customs and privacy policies of each social media platform. Social media may have their own tracking cookies in place.
• While we take great care to ensure the security and safety of our follower’s personal information, it is up to the individual to use the platforms with due care and caution in regard to their own privacy and personal details.
• Brum Property will never ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as telephone or email.
• If we use social sharing buttons which help share web content directly from web pages to the social media platform in question, users do so at their own discretion. By default, some social media platforms shorten lengthy URLs (web addresses) so that they look like this; http://bit.ly/wkDTpk18. These shortened URLs can be prone to spam and hacking. Brum Property Ltd can not take any liability for damages/implications caused by visiting any shortened links.

The right to be forgotten

• We will always include a clear and straightforward opt-out method on all of our marketing email communication in the future with you so that you have an easy-to-follow route if you decide you no longer wish to be contacted by Brum Property. Upon this request, your details will be removed from the database.

Your Data Protection Rights

• Your personal information is kept private and stored securely until a time it is no longer required, is no longer relevant, or you ask us to remove your details.
• You may request a copy of the personal data we hold for you or ask us to amend or delete your details free of charge. If you would like to make a request, please email us using the email at the bottom of the policy.
• We will respond to your request within 30 days, providing you provide us with proof of identity if we deem it necessary.

Questions about this Privacy Policy

• It is important to us that our visitors and customers fully understand the privacy implications, and this policy aims to outline the obligations and requirements of the users, the website and the website owners as openly and transparently as possible. If there is an area you are unsure about, please do not hesitate to contact us so we can talk you through it.

Updates to this Privacy Policy

• We will update this policy regarding legal, technical or business developments. This policy was last updated in May 2024.

Brum Property is a trading name under the company of Daniel Raine Limited

Contact us: brumproperty@gmail.com